Kaman’s Elite (2019)

CLIENT: Kaman’s Art Shoppes
AGENCY: In-house

Kaman’s Elite is KAS’s annual nationwide sales incentive program, offering recognition and swag for anyone that clears a predetermined sales goal at their park/zoo. We change the tagline and adjust the overall aesthetic and color palette every year. The program started in 2010, but I really wish it would have been around when I was a caricature artist at Geauga Lake. I would have crushed it. Like, not when I was 15-16 and I was nervous and terrible. Like, when I was 19 or 20, competent and money-hungry.

I was half-joking when I submitted this one among other concepts, so I gotta say that I was excited and a little surprised when this one was chosen by my superiors. I mean, ass-kicking has a pretty universal appeal, so there’s that. But still.